New media，which is spawned in digitalization development，has won a critical mass of users and，has propelled the traditional mainstream media of China to transform into convergent media integrating new media means with the state support. The increasing scale of urban and rural Internet users and over a billion mobile netizens，as well as young intangible cultural heritage carriers grown up with the rise of new media，make sure that intangible cultural heritage should use convergent media to carry out multi-channel transmission and inheritance. However，just as media convergence has been facing and solving many practical issues，following the tide，intangible cultural heritage’s transmission is not a simple channel superposition，which needs to be further studied and then goes forward.