21世纪中期,随着物质资料的不断丰富,人们对于物质生活的追求已经不再像之前那样的急迫,反而对于精神文化的需求增加,人们渴望到乡村中旅游以得到身心放松与归属感,在乡村旅游中体验与大城市不一样的乡土气息与身心自由。因此,乡村旅游得以顺应时代需求而不断发展,康养民宿休闲度假作为一种新兴业态,已经受到越来越多消费者的喜爱并能接受市场的检验。2021年中央一号文件中指出要持续推进乡村振兴战略,民宿旅游作为乡村旅游产业的重要构成,是实现乡村振兴的重要支撑力量。本文基于我国乡村康养民宿业的发展现状及不足,通过分析民宿的时代特质和功能,提出了我国康养民宿未来的发展方向即休闲度假与康养旅游,为我国未来乡村康养民宿提供了发展思路,预期了我国乡村康养民宿的美好前景。
<<In the middle of the 21st century,with the rich material data,people’s pursuit of material life is no longer as urgent as before,but for spiritual and cultural demand,people are eager to travel to the countryside to get relaxation and a sense of belonging,experience in rural tourism is different from big cities local flavor and physical and mental freedom. Therefore,rural tourism can adapt to the needs of the times and constantly develop continuously,and its leisure vacation,as an emerging business form,has been loved by more and more consumers and can be tested by the market. In 2021,the No.1 central document pointed out that to continue to promote the strategy of rural revitalization,home stay tourism,as an important component of rural tourism industry,is an important supporting force for rural revitalization. Based on the development of the rural health accommodation industry and deficiencies,through the analysis of the time characteristics and its function,puts forward the future development direction of leisure vacation and health tourism,for the future rural health in China provides the development ideas,expected the good prospect of rural health in China.
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