近年来,民宿凭借其个性化、体验性强等显著优势成为旅游业的热点。非遗是地区的文化精髓,民宿与非遗融合能让旅游者更深入地感知地域文化,既能推动民宿建设,又能传播非遗文化。本文分析两者融合发展的现状,将我国民宿与非遗融合的发展类型概括为整合利用型、活化传承型、参与体验型、艺术衍生型、创意驱动型,进一步从理念导向、功能导向、活动导向、智慧导向、市场导向、品牌导向六个方面为民宿与非遗融合创新发展提供思路,以期为两者融合发展提供启示借鉴。
<<In recent years,homestay have become a hot spot in the tourism industry with their significant advantages such as personalization and strong experience. Intangible cultural heritage is the essence of regional culture,and the integration of homestays and intangible cultural heritage allows tourists to have a deeper perception of regional culture. The integration of two can not only promote the construction of homestays,but also spread intangible cultural heritage. This paper analyzes the current situation of the integration and development of the two. The development types of integration of homestays and intangible cultural heritage in China are summarized as integrated utilization,activation and inheritance,participation and experience,art derivation,and creativity-driven. It further provides ideas for the integration and innovative development of homestay and intangible cultural heritage from six aspects:concept orientation,function orientation,activity orientation,wisdom orientation,market orientation and brand orientation,in order to provide inspiration for the integrated development of both.
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