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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    乡村振兴战略下破解乡村旅游与乡村民宿经营困局

    摘要

    随着乡村振兴战略的持续推进,乡村民宿已经成为提升乡村旅游体验、改善乡村人居环境、促进乡村产业融合、拉动乡村经济收入的重要抓手。乡村民宿的发展已不局限于城市近郊地区,传统的农场、林场乃至偏远山区都在积极尝试借势发展。然而,在实际经营过程中,众多乡村民宿的生存状况并不理想。在乡村民宿遍地开花、高速发展的态势下潜伏着巨大且深刻的经营管理危机。本文在对国内安徽、河南、河北、山西、陕西等地民宿进行实地探访与田野调查的基础上,结合2020~2021年两年内以“乡村民宿”和“乡村旅游”为关键词的百余篇学术期刊文章和30余篇博士/硕士学位论文的研究成果进行文献研究与汇总分析,整理出了当前我国大陆地区乡村民宿经营中的典型共性问题,梳理了乡村振兴、乡村旅游与乡村民宿间的关系,构建了乡村旅游成熟度评价指标体系,提出了乡村旅游与民宿经营支持因素模型,为乡村旅游和乡村民宿的健康发展指出了建设性路径。

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    Abstract

    With the continuous promotion of the rural revitalization strategy,rural homestay has become a key grasping hand for improving rural tourism experience,improving rural living environment,promoting rural industrial integration and boosting rural economic income. The development of rural B&Bs is not limited to the suburbs of cities. Traditional farms,forest farms and even remote mountain areas are actively trying to take advantage of the situation. However,in the actual operation process,the living conditions of many rural B&Bs is not ideal. With the rapid development of rural B&Bs everywhere,there is a huge and profound crisis of operation and management Based on the field visits and field investigations of homestays in Anhui,Henan,Hebei,Shanxi,Shaanxi and other places in China,and combined with the research results of over 100 academic journal articles and over 30 doctoral/master’s degree dissertations with the keywords of “rural homestays” and “rural tourism” in 2020~2021,this paper conducts literature research and summary analysis. This paper sorted out the typical common problems in rural homestay operation in mainland China,sorted out the relationship between rural revitalization,rural tourism and rural homestay,constructed the evaluation index system of rural tourism maturity,and put forward the supporting factor model of rural tourism and rural B&B operation,which provided a constructive path for the healthy development of rural tourism and rural homestay.

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    作者简介
    尤劲:尤劲,博士,国脉(上海)管理咨询有限公司总经理,主要研究方向为行业研究、战略研究、组织创新与管理咨询。
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