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    高质量发展背景下江苏乡村民宿发展瓶颈与对策建议

    摘要

    “十四五”时期,高质量发展成为主旋律。乡村民宿在助力乡村全面振兴、破解城乡发展不平衡、增强民生福祉和高品质生活等方面发挥重要功能。通过实地调研典型案例认为,江苏乡村民宿存在疫情防控常态下重新洗牌、空间分布不均衡和发展不充分、条块分割与“政出多门”、“工疗惠农”政策效应单一、数字治理效能不高、经营标准化和服务规范化程度不强等发展瓶颈问题,提出如下对策和建议:坚持以人民为中心,打造乡村民宿幸福产业;摸清家底,科学规划,打造江苏乡村民宿集群样板;生态优先,绿色发展,制定民宿行业绿色标准;科技赋能,信息驱动,提升乡村民宿数字治理效能。

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    Abstract

    During the 14th Five-Year Plan period,high-quality development has become the main theme of the times. Village homestay plays an important role in helping the overall revitalization of rural areas,breaking the imbalance between urban and rural development,and enhancing people’s livelihood for the final high-quality lives. By investigating the typical cases of village homestay in Jiangsu province,the study analyzes some bottlenecks of the development such as reshuffling under the normal situation of the epidemic,uneven spatial distribution and insufficient development,the fragmentation and the divided policies from various sources,the single effect of industrial therapy to benefit farmers,the low efficiency of digital governance,the weak degree of operation standardization and service normalization,etc. Therefore,the following suggestions can be put to use. First,stick to the people-centered philosophy of development to build a happy industry of village homestay. Second,find out the family background,plan scientifically and create a model of village homestay cluster in Jiangsu province. Third,give priority for ecology development and set formulation of green standards for the homestay industry. Last,insist the development which is enabled by technology,driven by information to improve the efficiency of digital governance of village homestay.

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    作者简介
    周玮:周玮,南京工业职业技术大学商务贸易学院教授,博士,主要研究方向为乡村文化、乡村产业经济。
    于林惠:于林惠,南京特殊教育师范学院研究员,博士,主要研究方向为乡村文化、乡村经济、智慧农业等。
    张瑜:张瑜,南京工业职业技术大学商务贸易学院教授,博士,主要研究方向为乡村产业经济、农村物流等。
    阮晓文:阮晓文,南京工业职业技术大学商务贸易学院院长,副教授,博士,主要研究方向为乡村产业经济、农村电商等。
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