现如今我国已经迈入大众化旅游时期,旅游类型进一步从观光游转变为休闲游。民宿作为可以让旅游者在旅途中感受生活氛围的重要方式,越发赢得大众的青睐,而这使得资本开始不断地将目光投入民宿行业。北京作为全国重要旅游城市,拥有丰富的旅游资源,民宿客源市场庞大。然而,如今北京的民宿产业仍存在许多亟待解决的隐患。本报告以当前北京民宿行业发展现状的视角切入,明确其存在以下问题:经济基础薄弱,业主收益无法保障;行业不规范,劣币驱逐良币;监管不善,安全问题频发等,并得出未来北京应从加强政府引导,强化行业自律;社区营造“共生”发展模式、营造“主人”文化、加强民宿智慧化建设、强化民宿品牌建设意识等方面入手,促使北京民宿行业有序、健康发展。
<<China has now entered a period of mass tourism,with the type of tourism changing further from sightseeing to leisure travel. B&Bs,as an important way to allow travelers to experience the atmosphere of life during their journey,are increasingly winning the hearts of the public,and this has led to capital beginning to pour its attention into the B&B industry. As a major tourist city in China,Beijing is rich in tourism resources and has a large market for B&B guests. However,there are still many hidden problems in the B&B industry in Beijing that need to be addressed. This report takes a look at the current state of development of the B&B industry in Beijing and identifies its problems:a weak economic base that prevents owners from securing their income;an unregulated industry that drives out good money;and poor regulation that leads to frequent safety problems,and concludes that the future of the industry in Beijing should start with strengthening government guidance and industry self-regulation;creating a “symbiotic” development model for communities;and creating a “host” culture. In the future,Beijing should start by strengthening government guidance and industry self-regulation,creating a “symbiotic” development model for communities,creating a “master” culture,strengthening the intelligent construction of B&Bs,and strengthening awareness of B&B branding to promote the orderly and healthy development of the B&B industry in Beijing.
<<Keywords: | BeijingRural TourismB&B |