The article starts with describing the evolution of different cultural media in different times，which from the ancient times，agricultural civilization era，industrial civilization era，electronic communication era to multimedia digital age. The author states that cultural content is the “trinity” of the world view，characters and stories by analyzing the regional，epidemic and temporal characteristics of the cultural tradition. The author also researches the digital industry model of the cultural industry by connecting the contemporary development of the digital technology. In addition，the article discusses the attraction production mechanism of the culture industry，and indicates creating a cultural attraction that integrates lifestyle，life attitude and life aesthetics needs the commercial operation. In the view of the cultural attraction industrialization，it can be attributed to three models：cultural model，carrier model and chaining model. The IP industrialization operation project “Little Hakka”，which belongs to OCT Ltd.，is analyzed and discussed as a typical case in the article.