In the “Internet era”，more and more companies choose the big data as the gateway to the market. In the process of converting digital design to data design we use the computing system to enhance the data perception，acquisition and processing system which are all based on online users. The core of the “empowerment” of designers is that they can identify patterns or relationships that are hidden behind the event. They are able to analize the change and the directivity of user group’s consumption psychology in advance so that they can develop relatively accurate design strategy and design plan and dialysis product manager’s decision deeply to make the product designer’s decision to transform the underlying reasons behind.