Digital creative industries are a newly-flourished business format combining the advanced digital technologies and cultural & creative industry. In recent years，with the continuous deepening of supply side reform and the adjustment and optimization of economic structure，the Chinese digital creative industries have grown rapidly. Meanwhile，along with the new development of technology and the increasing needs of people for a beautiful life，digital creativity is more and more involved in cultural consumption，and the investment to digital cultural consumption is growing. Digital technology not only brings multiple opportunities for cultural consumption，but also characterizes it as fragmented，virtual，social，expansive and immersive. The digital creativity not only improves the quality of daily life，but also provides important ways to raise the value of cultural consumption，which is specifically represented as “digital + creativity”，“clustering + customization”，“user-generated content + professionally-generated content” and “tradition + modern”.