with the rapid development of digital network new media，a variety of network instant messaging tools have increasingly become an indispensable communication tool in people's lives. The new era brings new changes to people's communication media. In the face of the new changes in communication media，ideological and political education can not meet the actual needs only by the traditional mode，which is bound to promote the innovation of mode innovation. Therefore，on the basis of inheriting the existing level of interpersonal communication，we should conform to the trend of the times，and integrate，complement and innovate the existing communication modes，so as to embody the sense of reality and the times.