The report of the Nineteenth Congress proposed to provide public employment services in various aspects and from multiple perspectives，and promote the employment and entrepreneurship of college graduates and other youth groups through multiple channels. At present，the grass-roots needs more college graduates to devote themselves to economic and social development. The demand for top-notch talent is relatively large，but most college graduates are not interested in grassroots employment. Based on the employment situation of college graduates and grassroots colleges and universities in the push and pull theory field，this paper analyzes the employment willingness and development status of college graduates at the grassroots level，focuses on the concept and measures of accurate employment in colleges and universities，and increases the active employment of college graduates at the grass-roots level. Factors（pulling force），reducing the negative factors of employment at the grass-roots level（thrust）. Under the background of the“rejuvenating the northeast old industrial base”and the “national innovation and innovation”national strategy，more young college graduates and other youth groups are dedicated to the grassroots and serve the grassroots and contribute to the grassroots level，contributing to the creation of a harmonious and beautiful grassroots.