Compared with the previous year，the level of the urban and rural residents’ income and consumption has been improved in 2017，while the consumer market tends to be better. The rapid development of internet consumption，the new markets expanded by new type restaurants and hotels，the highly-worshiped experience-style consumption and the improved urban-rural consuming environment became the bright spots in the consumption field. This article is intended to analyze several problems，such as the low level of the cultural consumption，the limited consumption in rural areas，the high proportion of the residential consumption，the urban development problems caused by the expansion of automobile consumption，and the challenges for the retail market brought by the network consumption etc. Meanwhile，some following suggestions for the policy improvement are going to be put forward. Based on the analysis of the overall status of consumption in Shandong province in 2017，the final installment will be ended by a brief forecast for that in 2018 and its development trend.