从2017年网络舆情事件中可以看到,网络舆论环境近年来出现了新变化:网络舆情趋于理性,但也出现了麻木现象;网络舆情呈现热点更热、一般性话题“瞬间即逝”的现象;地方政府和部门舆情应对水平整体提升,但治理理念仍未树立;“舆论倒逼”效力减退,但常态化的网络监督机制并未形成。在网络舆论环境治理的问题上,不存在只能管理而不能被管的主体,也不存在只能被管而不能管理的客体。树立舆论共同体的理念,以主体间共治取代主客体管控,激活网络活力,实现网络与现实的互动,在彰显是非曲直的基础上疏导舆情,这是网络舆论环境治理的关键。
<<as can be seen from the online public opinion events in 2017,there has been a new change in the network public opinion environment in recent years:the online public opinion tends to be rational,but the “rationality” is accompanied by numbness;Online public opinion shows the phenomenon of “instant death” of hot topics and general topics;Local government and department public opinion response level overall improvement,but the governance idea still has not established;The effectiveness of “public opinion reversal” has declined,but the normal network supervision mechanism has not been formed. In the governance of network public opinion environment,there is no subject that can only be managed but cannot be managed,and there is no object that can only be managed and cannot be managed. The idea of community public opinion to work instead of subject and object control among subjects,activate the network energy,realize the interaction between network and reality,on the basis of the rights and wrongs in directing public opinion,this is the key of network public opinion environment governance.
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