In the past two years，in the context of the integration of traditional media and Internet media，digital technology innovation and cultural creativity have become the main engines of domestic dissemination of Chinese culture. Related cultural regulations and policy guarantees are important thrust force of Chinese culture’s domestic communication. However，due to the richness of Chinese cultural connotation and the transformation and upgrading of the development of national culture，the domestic communication and influence of Chinese culture also faced new problems. Therefore，to enhance the domestic communication and influence of Chinese culture，we should enhance people’s awareness of culture，identity and consciousness，strengthen the connotation of Chinese culture’s dissemination，and attach importance to cultural communication to effectively achieve and encourage people’s cultural participation.