The Capital culture is the core of building the national cultural center. The time-honored brands are the important carriers of intangible cultural heritage；they are the living fossils of the Capital culture，imperial city culture，and Beijing culture，which have unique cultural charms. The article takes Bianyifang Group as an example，starting with the cultural charms of the time-honored brands，the internal connection with the construction of the national cultural center，and the time-honored brands’ experience in the construction of the national cultural center，deeply analyzes the positive function of the time-honored brand in the construction of the National Cultural Center of Beijing and the direction of future development.