With the clarion call of the reform and opening up，Shaxian snacks have become a new force in the catering industry；it’s the condensing of the officials and people of the entire county and the true portrayal of the spirit of Shaxian County，which is speaking of the truth，pragmatic endeavor and dare to fight. It is the result of the strong leadership and full support of the county government & Party Committee of the County. This article starts with the market development situation of Shaxian snacks，and analyzes the characteristics of the industry，existing problems，and proposes countermeasures and suggestions around propaganda and guidance，system construction，strategic cooperation，and talent recruitment & training，etc.