Guangdong’s catering market is active and highly competitive. The investment structure，operating structure，and the consumption structure are undergoing revolutionary changes. New types of food and beverage and brands are emerging endlessly. A new catering ecological pattern is forming gradually. It can be preliminarily ascertained that Guangdong’s catering market has entered a new normal state of structural adjustment. Catering enterprises must focus on their own advantages under the guidance of new ideas that adhere to industrial sustainable development and integration and sharing，redefine and position their own sub-categories，and further explore consumers’ demands，combined with cross-border resources and culture，strive to study，interpret and restructure new business models of the industry，develop products mixes and marketing methods which have unique competitiveness；compare with the standard industry data，with the aid of diagnostic tools from professional assessment agencies，focus on their own weak areas，and bravely put their own shortcomings to the catering industry agencies for professional outsourcing. Therefore，the high-quality modules can be cut in smoothly，the business is expected to create and grasp more exciting new development opportunities after hitting the bottom.