随着移动互联网突飞猛进的发展,网民的上网设备正向手机端集中,而微信成为移动的端一个重要信息接入口,为人际传播提供了新的方向和可能。微信公众号作为新媒体的窗口之一,主要是以信息群发推送和互动为主要形式,已经受到越来越广泛的关注。本文以全国科技创新中心微信公众号为主体,以腾讯科技、锐科技、创新创业中关村、上海科技微信公众号为参照体,寻找热度文章的趣点,深入分析影响微信公众号关注度和影响力的因素,为全国科技创中心公众号的有效运行提供可借鉴的建议。
<<With the rapid development of mobile Internet,Internet access devices of Internet users are concentrating on mobile terminals. WeChat has become an important information access port for mobile terminals,providing a new direction and possibility for interpersonal communication. As one of the windows of new media,WeChat public account is mainly based on mass sending and interaction of messages. It has received more and more attention from the general public. Access to information has become the primary objective of users' attention to public numbers. Using Tencent science and technology,Sharp science and technology,innovation and entrepreneurship Zhong Guan Cun We Chat public channel and Shanghai science and technology as the reference,this paper searches for the interesting points of hot articles and deeply analyzes the factors that affect the public attention and influence of WeChat public channel to provide suggestions of effective operation of National Science and Technology Innovation Center public number.
<<Keywords: | National Science and Technology Innovation CenterWe Chat Public ChannelPopularity Analysis |