In 2017，the news and communication force on the platform of micro-blog has been strengthened constantly，and micro-blog and various self media will become the main carrier of the travel safety news transmission. The problem of good faith in the management of tourist commodities and the problem of personal safety in travel have been paid more and more attention by the people. This paper takes Sina micro-blog as the research object，using the Bo Wen method of text mining and tourism safety accidents in the analysis of Sina micro-blog，the following summary of the 2017 travel safety news communication and public opinion characteristics and general trend：the main function of Bo Wen for the dissemination of information，has a certain guiding role of health，and constantly improve the skills to guide public opinion；Sina micro-blog provides the stakeholders to participate in the discussion of the platform；to provide vast amounts of information uneven in quality in the short term，the public media literacy needs to be improved. For the realization of Tourism News Communication in China and the public health guidance and optimize the management，should enhance the function of the mainstream media continues to lead the tourism safety news communication in China health；to guide public opinion skills，improve the ability to guide public opinion；give full play to the role of journalism communication；actively establish public media literacy promotion mechanism.