Sichuan is a major agricultural province and a major agricultural product processing province. It has good foundation for the development of agricultural products processing industry. In order to push forward the structural reform of the supply side of agriculture and promote the transformation and upgrading of Sichuan’s agricultural product processing industry. This paper focuses on primary agricultural products and the agricultural primary processing products，and takes the promotion of the supply side structural reform of the agriculture as the main line，and studies its brand management and development. On the basis of the above，this paper first deeply analyzes the present situation of the agricultural products processing industry and brand construction in Sichuan province，for example，the five major projects of developing the main body，brand building，and financial and financial support for brand development. Secondly，it discusses the main problems，such as low production level，“heavy production，light brand”，“many common brands，less famous brands”，“re creation，light management and development”. Finally，we try to analyze the main factors that restrict its development，and put forward countermeasures and suggestions for future development ideas and development priorities.