随着全域旅游的兴起,人们的消费需求日益多元化、个性化,作为乡村旅游的载体,乡村民宿备受青睐,民宿市场日益火爆,民宿成为旅游业的新宠。但乡村民宿的制度建设跟不上发展的速度,导致民宿业存在诸多的问题。本文通过经营者、游客、管理者、研究者四个不同的视角探讨了四川乡村民宿存在的不足,利用SWOT分析方法对四川乡村民宿的优势、劣势、机遇和威胁做出了分析,并基于以上分析法,有针对性地提出了在全域旅游视角下四川乡村民宿应该要凸显地域特色、创新营销策略、规范民宿市场、提升服务质量等,进一步促进乡村民宿健康、可持续发展。
<<With the emergence of “All-for-one” tourism,and the diversity of consumption demands,as well as individuality on tourism,countryside homestay,one of most important component of rural tourism has being more popular at moment。The Countryside Homestay has been the new favorite。Unfortunately,the traditional countryside homestay model(B&B)has not adapted the modern demands,more and more issues on B&B model have been emerged. This article illustrated the situation of countryside homestay in rural Sichuan through four different perspectives of operators,tourists,managers and authors,analyzed Strengths,Weaknesses,Opportunities and Threats of countryside homestay in Sichuan province. Based on the analysis,the article proposes some targeted approaches to the healthy and sustainable development of countryside homestay in rural Sichuan under the perspective of “All-for-one” tourism,such as Highlight Regional Features,Innovate Marketing Strategies,Regulate the Countryside Homestay Market,and Improve the Service Quality,etc.
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