“古巴模式”是宇通客车在古巴市场的经营过程中,经过实战和验证建立起来的创新型管理模式,更是适合海外现阶段经营策略和管理需求的、差异化的、系统的管理体系和方法。古巴市场的成功对海外其他市场的经营和开拓具有重要的参考意义,并为企业国际化发展提供了很多的宝贵经验。宇通的产品和服务扭转了拉美市场对“中国制造”的普遍不认可的认识。现在在拉美运营商眼中,宇通客车是产品丰富,可以满足所有主流市场,产品适应性强,可以根据用户要求做产品改进,具有价格优势、交货周期短、快捷的一站式服务。
<<The “Cuban model” is an innovative management model established by Yutong Bus in the course of the Cuban market. It is a different and systematic management system and method suitable for the current operation strategy and management needs of overseas. The success of the Cuban market has a strong reference value for the operation and development of other overseas markets,and has provided many valuable experiences for the international development of the company. Yutong’s products and services have reversed the Latin American market’s recognition of Chinese made products. In the eyes of Latin American operators,Yutong Bus is a rich product that can meet all mainstream markets,has strong product adaptability,can make product improvements based on user requirements,and has a price advantage,short lead times,and fast one-stop service.
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