BYD has been in the business of new energy for 22 years. As a leader in new energy vehicles，BYD markets its products in more than 240 cities in over 50 countries. In 2016，BYD sold more than 100000 new energy vehicles across the globe，contributing to a reduction of 310000 tons of CO2 emissions. For that，the company received a number of world-class awards，including a special award from the UN’s Powering the Future We Want project and the Zayed Future Energy Prize. The changes in energy supply are bound to be accompanied by changes in energy consumption. BYD is the world’s one and only automaker that has the battery，motor and electronic control technologies. More female consumers are increasingly interested in using new energy for the benefit of their families and the next generation. To save energy and reduce emissions，they would choose new energy vehicles instantly. As the mainstay of consumers，women can influence the consumption concepts of families and even across all sectors. Therefore，promoting green consumption among women can play a positive role in advancing the transformation of family consumption.