Online consumption is an important driving force behind economic and social development and consumption transformation. A good environment for online consumption will help to promote green consumption. China Consumers Association set the theme of the 2017 World Consumer Rights Day as “Good faith in online business makes consumers free from worry”. It aims to promote operation in good faith in the Internet economy as a way of protecting consumer rights，to establish a sound consumer rights protection system leveraging the new impetus brought by the Internet for consumption and economic development，and to play its due role in facilitating public supervision and creating a healthy environment for online consumption. All sectors should help to create such an environment and make new contributions to the development of green consumption and consumption transformation. Therefore，efforts should be made to heighten women’s awareness about green consumption，develop their ability to spend money rationally，improve the quality of their consumption，and protect women’s consumer rights.