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谢伏瞻
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    河北廊坊互联网+智能化媒体的融合实践(2014~2018)

    摘要

    为应对报业“断崖式”下滑的严峻形势,廊坊日报社抓住国家大力推进传统媒体与新兴媒体融合发展的有利契机,主动借助新媒体传播优势,全力实施“媒体融合发展、经营转型升级”工程,经过4年的不懈努力,廊坊日报社在京津冀地区乃至全国主流媒体融合发展中走在了前列,被省内外业界同人称赞为“廊坊日报社现象”。2018年,廊坊日报社进一步把握融合趋势、明确发展方向,全方位融合发展、推进智能化传播,深化经营转型升级、优化广告创收结构,全力建设新型主流传媒集团。

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    Abstract

    In response to the sharp decline in newspaper industry,Langfang Daily firmly grasped the opportunity which promoted the integration of traditional media and new media by the state. With the help of the advantages of new media spreading,Langfang Daily fully implemented the project of “media convergence and newspaper economy transformation and upgrading”. After 4 years of unremitting efforts,Langfang Daily has been the spearhead in the mainstream media integration of Beijing-Tianjin-Hebei region even the whole nation,which is hailed as “Langfang Daily Phenomenon” by media personages from inside and outside of Hebei province. In 2018,Langfang Daily will further grasp the integration trend,clear the development direction,develop the comprehensive integration of media,and promote media intelligent communication. At the meantime,Langfang Daily deepens the transformation and upgrading of management and optimizes the structure of advertising revenue,which are for building a new mainstream media group.

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    作者简介
    张宝富:张宝富,廊坊日报社党委书记、社长。
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