With the accelerate development of mobile Internet and artificial intelligence technology，the ecology of media is changing drastically，leading crisis，challenges and also chances of heritage media companies. In 2017，AI technology is still developing rapidly. However，the model of AI+media is still an emergence so that the media industry cannot tell its positive functions. In spite of this，The Cover Media，as a leading news app in west China，takes the lead to practice AI technology，such as algorithm push news，automatic writing，human-computer interaction，“Feng Chao” AI+media System and AI scene applications，aiming at avoiding the passive situation of heritage media，reconstructing leading media’s capacity of influence and communication，establishing panoramic content platform in the era of AI.