With the rapid development and iteration of science and technology supported by the media，new media forms and the booming new media industry emerge in endlessly. At present，the original new media organizations are constantly fission and the traditional media turn to the new media field. The government and the enterprise grafted the new media one after another，which led the society to have a strong demand for new media talents. This paper takes 1000 new media job recruitment information released by various units from 2017 to 2018 as the research sample. Through word frequency analysis，this paper describes the overall requirements of the new media posts for the employees’ ability structure，in order to draw a portrait of the new media talents’ ability demand in 2018 and outline the future new media talents’ demand trend.