2017年西方媒体融合迈向新的发展阶段,就产业整体而言,各大媒体纷纷打破单一商业模式,重构“广告+内容付费+基金支持+资本收入”的多元赢利模式;从传播功能来看,传统媒体不断平台化,社交平台不断媒体化,信息媒体不断价值化,意义媒体不断信息化;就内容生产而言,移动优先引爆的沉浸式体验成为主流媒体孜孜以求的内容调性,VR/AR、AI等新技术力量支撑下打造出新生代融媒体产品范式。正如铜板的两面效应,技术革命为媒体融合注入了创新基因,也引来了“蜇人毒蜂”,虚假新闻、平台依赖、过滤泡沫等负面影响将当代媒体置于生存妥协与坚守真理的两难境地。为了打破“魔咒”,西方媒体将会加大力度以技术主义与专业主义的融合、商业价值与文化价值的融合、视觉内容与移动传播的融合拥抱2018年,并建构一个充满生机、困顿和欲望的传媒生态圈。
<<In 2017,the western media convergence is entering new stages of development. In terms of the whole industry,major medias have broken the sole business model and reconstructed the multiple profit model of “advertising + content payment + fund support + capital income”. For communication function,the traditional media is becoming platform;social platform is becoming media;the information media is increasingly valuable;the meaningful media is being informatization. For Content production,the Flow Experience primarily released by the mobile media has become the “content tonality” of mainstream media,and AR/VR,AI and other new technologies have brought forth a new generation of melted media products paradigm. As the double effect of copper coin,although the technological revolution has injected innovative genes for media convergence,it also brought such negative influences,like “poisonous bee”,as fake news,platform dependence,and the filter bubbles,which have placed the current media into the struggle of survival and truth. In order to break the “curse”,the western media will make further efforts for the convergence of technical principle and professionalism,the convergence of commercial value and Cultural Value,and the convergence of Visual content and mobile communication to better meet the 2018. In addition,It’s going to build a media ecosystem full of vitality,difficulties and ambitions.
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