2017 is called the first year of artificial intelligence application. In this year，the investment and entrepreneurial boom of artificial intelligence began，especially in the application layer. As an important application layer of artificial intelligence industry chain and one of AI’s landing choices，smart media field encountered temporary neglect in the capital market though，but its prospect is positive and clear due to government support，users’ expectations and all parties racing to control the technology dividends. Simultaneously，the development of smart media presents several characteristics in the exploration of the “landing period”：voice interaction has become the focus of application and development of the media towards the internet of everything；smart terminal has become the operational point for the development of smart media and the starting point for content entrepreneurship of smart media at the present stage；technology drives the media to develop smart vertical content. At the present stage of the development of smart media，a series of issues with regard to communication ethics and lag of supervision are also emerging that deserve our attention.