2017年,在国家政策的支持下,国内媒体逐渐进入媒体融合的关键期。本年度,包括报纸、广播、电视等在内的传统媒体立足新闻本业,以技术创新带动智能化产出,以跨界合作催生新兴产业,以运营资本实现赢利发展,积极探索与自身定位相匹配的多元化融合路径,形成了融合精耕的态势。但与此同时,在管理体制、行业规范等方面的不足也造成了融合局限,并催生出同质化竞争、模糊法律界限等问题。在未来,随着国家政策的深化以及传播技术的革新,传统媒体与新兴媒体的界限将不再明显,其都将随着融合深化而探索出更多传播方式的可能性。
<<In 2017,under the support of the national policy,the domestic media gradually entered the key period of the media integration. This year,based on the news industry,newspapers,radio,television and other traditional media,actively explore diversified fusion paths that matching their positioning and form a precision fusion trend. They form the intelligent output by technical innovation,develop new industries by cross-border cooperation,and achieve profitable growth in operating capital. But at the same time,deficiencies in management system and industry standard also bring about the limitation of integration,and lead to homogenization competition and fuzzy legal boundaries. In the future,with the deepening of national policies and the innovation of communication technology,the boundaries between traditional media and new media will be vague,and all of them will explore more possibilities of communication with the deepening of integration.
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