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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    2017年中国互联网舆论场发展报告

    摘要

    2017年互联网呈现移动智媒化加速发展的态势。大数据、人工智能等新技术深化布局,传媒即将走向新的跨产业融合阶段。主流媒体和新媒体平台主题传播效果显著,网络正能量提升。新媒体引发舆论场关系变革,代际更替现象进一步呈现,舆论边界与深度扩大,网络信源议程设置相对性也有所增强。舆论道德律和情感律分层演化,中等收入群体网民关注安全、质量、教育等议题。政务新媒体矩阵化、视频化和服务化增强,积极发布权威信息,回应民生热点。互联网治理规范也得以加强,依法治网全面重拳出击。面对互联网舆论场复杂的变化,本文提出应重视事前舆情评估机制的建立。

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    Abstract

    The development of Internet has been speeded up by wireless intelligent communications in 2017. New technologies,such as big data and AI,have deepened the layout of utilization. Media convergence is coming to the stage across other industrial field. The media with political background and the new media platforms showed significant effects on communication and increased positive energy on network. New media made the relations change in the public opinion fields. The internet users also changed when old people joined in as well as youngsters. The range and depth of public opinion are both expanding,and each individual on the internet could set the agenda relatively. The laws of ethnics and sentiments in public opinion are evolved by layers,and the middle income group paid more attention to topics on security,quality and education. To the new government media,there are more unions of themselves,more videos and services as well. The issues of information authority,and replying people’s messages became increasingly important in 2017. The governance of Internet has been enhanced according to laws. Facing with a complex change of public opinion fields,this paper presents that the mechanism of estimation of public opinion in advance should be established.

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    作者简介
    刘鹏飞:刘鹏飞,人民网舆情监测室副秘书长,人民网新媒体智库研究员。
    曲晓程:曲晓程,人民网新媒体智库助理研究员,学术秘书。
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