2017年互联网呈现移动智媒化加速发展的态势。大数据、人工智能等新技术深化布局,传媒即将走向新的跨产业融合阶段。主流媒体和新媒体平台主题传播效果显著,网络正能量提升。新媒体引发舆论场关系变革,代际更替现象进一步呈现,舆论边界与深度扩大,网络信源议程设置相对性也有所增强。舆论道德律和情感律分层演化,中等收入群体网民关注安全、质量、教育等议题。政务新媒体矩阵化、视频化和服务化增强,积极发布权威信息,回应民生热点。互联网治理规范也得以加强,依法治网全面重拳出击。面对互联网舆论场复杂的变化,本文提出应重视事前舆情评估机制的建立。
<<The development of Internet has been speeded up by wireless intelligent communications in 2017. New technologies,such as big data and AI,have deepened the layout of utilization. Media convergence is coming to the stage across other industrial field. The media with political background and the new media platforms showed significant effects on communication and increased positive energy on network. New media made the relations change in the public opinion fields. The internet users also changed when old people joined in as well as youngsters. The range and depth of public opinion are both expanding,and each individual on the internet could set the agenda relatively. The laws of ethnics and sentiments in public opinion are evolved by layers,and the middle income group paid more attention to topics on security,quality and education. To the new government media,there are more unions of themselves,more videos and services as well. The issues of information authority,and replying people’s messages became increasingly important in 2017. The governance of Internet has been enhanced according to laws. Facing with a complex change of public opinion fields,this paper presents that the mechanism of estimation of public opinion in advance should be established.
<<Keywords: | Public Opinion Fields on the Mobile InternetIntelligent MediaThe Governance of Internet According To Law |