Under the big data age，new resources and new technologies expand the space for the development of cultural industries. In view of the integration of large data and cultural industry in the new period and the analysis of the status quo of cultural industry in Hubei province driven by“the Belt and Road”，this paper discusses the main shortcomings of Hubei cultural industry and the dilemma of cultural industry marketing from the perspective of big data，and then put forward the system planning，build platform，personnel training，industrial structure upgrades and other initiatives to enhance the service capacity of cultural industries，accelerating the healthy and sustainable development of cultural industries.