Traditional culture is an inexhaustible motivational force for the development of a nation，and it is the stem of creativity for a civilization. Once a cultural element is created，it will not be exclusive for the creator，it must spread to the surrounding，becoming a shared thing. To promote and build Chinese culture，there not only needs to be protection of national cultural heritage，but also cultural resources into cultural capital for the Chinese cultural industry to participate in global cultural competition to open up a vast space. This paper intends to analyze the status quo of the Jing-chu cultural visualization from three aspects of Jing-chu cultural transmission based on symbolic meaning； on film and television media，and on digital technology，and discuss the internet with reference to the National Palace Museum The path and strategy innovation of visual communication in the traditional culture of the times.