当前旅游演艺业发展迅速,形成了以《印象》系列、《千古情》系列和《山水盛典》系列为代表的知名演艺品牌,同时存在精品缺失、多数项目效益不佳的现象。《汉秀》作为国内目前投资最高的旅游演艺项目,票房很不理想,收回投资遥遥无期。该项目存在盲目求大、特色不突出、缺少文化内涵、不符合大众口味等问题,这也是国内多数旅游演艺项目的共同缺点,资本主导、技术崇拜和文化失语是导致这些问题的主要原因。旅游演艺的可持续发展应以区域历史文化为基础,合理利用高科技手段,理性确定投资规模,以创新的演出形式来满足观众对特色文化体验的需求,还需要创新营销模式,与旅游景点、主题公园、酒店、商业圈等多元化结合,形成新的产业链,推动旅游演艺业健康持续发展。
<<Because of current social tourism,the performing arts industry has developed rapidly forming a series of well-known performing arts brands,such as “Impression”,“Thousands of years of love” and “Grand ceremony of landscape”. While the current tourism performing arts have shortages,and the quality of performances are limited,the representative brand,also lacks high-quality,and most of performances' benefits are very poor. “Hanrxiu” is the highest investment value of tourist performances in China at the moment,but the box office performance is not ideal,and recovering the investment is almost impossible as well. The projects blind pursuit of high-end and classy,is not unique,the cultural meanings are too few and the show does not fit with the public taste,and so there are frequent mistakes for most tourism performing arts projects. All these problems result in a capital dominated,worship of technology and aphasia of culture. Therefore,the current sustainable development of tourism performing arts industry should be based on the regional history and culture,the high-tech should be reasonable used and the investment should be rational,it demands an innovative performance to meet the needs of the audience,and using some innovative marketing modes by combining performances within attractive factors,the theme parks,the hotels and the commercial areas,this is a way to form a new industrial chain which could help promote the sustainable development of the tourist specialized performing arts industry.
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