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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
    中国社会科学院国家高端智库首席专家,学部委员,学部主席团秘书长,研究员,博士生导师。先后毕业于中国人民大学、中国... 详情>>
李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    互联网时代下中国民宿行业发展对策研究

    摘要

    近年来我国居民生活水平不断提高,文化消费理念在住宿行业不断渗透,引发了民宿行业的快速发展及壮大。互联网影响着居民需求和消费习惯的改变,对民宿行业发展的影响也越来越大。本文首先剖析了互联网时代下我国民宿行业发展的规模、结构、创新和融资现状,其次分析了民宿行业在互联网时代下面临的服务供给、营销、客户、经营和风险等方面的挑战,最后提出推进互联网时代下我国民宿行业健康发展的对策建议。

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    Abstract

    In recent years,the living standard of Chinese residents has been continuously improved and the concept of cultural consumption has been infiltrated in the accommodation industry,which has led to the rapid development of the Bed and Breakfast industry. The Internet impacts the changes of the needs and consumption habits of residents,which shows growing influence on the development of the Bed and Breakfast industry. In this paper,the status quo of scale,structure,innovation and financing of China's Bed and Breakfast industry in the Internet era was first analyzed,followed by the analyses of the challenges of service supply,marketing,customer,operation and risk of the Bed and Breakfast industry. Suggestions were also given on the healthy development of China's Bed and Breakfast Industry in the Internet era.

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    作者简介
    任嘉浩:任嘉浩,华中师范大学国家文化产业研究中心硕士研究生,研究方向为文化资源与文化产业。
    寇垠:寇垠,武汉大学国家文化发展研究院博士后、讲师,研究方向为文化产业经济。
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