As a main way for colleges and universities to participate in international communication and cooperation，faculty’s overseas academic visiting is of great significance to the internationalization of college and university talents and higher education. To enhance the enthusiasm of the faculty in Sichuan province for overseas academic visiting，this paper compares the demand and gain of faculty’s overseas academic visiting according to the Demand Motivation Theory. It is found that the existing academic visiting programs fail to take full consideration of the different demands of teachers，causing that the academic visiting of faculty has not yet shifted from the input stage to the output stage and that the management and service qualities of overseas academic visiting still need to be improved. To this end，colleges and universities could establish a “four in one” academic visiting incentive mechanism including differentiated demand orientations，specialized consulting and training，project performance evaluation，and information management services.