基于幸福论的视角,通过澳门格兰披治大赛车活动可能对居民幸福感存在的社区影响、文化教育影响、生活质量影响和社区资源影响等若干因素,探究它们与居民主观幸福感及对旅游支持态度的关系。本文重点以2017年第64届澳门格兰披治大赛车为背景,抽样获取419份有效居民调查问卷,通过资料分析得出社区影响因素对居民幸福感影响程度最大,其次是文化教育影响因素,生活质量和社会资源对居民认知幸福感的影响程度相对较少,居民对旅游活动的支持态度总体乐观等结论。研究表明当前澳门居民展现出成熟旅游目的地居民的文化包容精神和积极心态,建议进一步平衡多利益群体的关切,提升澳门居民幸福感。
<<Grand Prix is one of the most influential annual grand events in Macau. Whether the local residents get happier or not from this event,are believed to affect their supporting attitude. Based on positive psychology,this article employs the theory of subjective wellbeing and explores some antecedents that can affect the subjective well-being(SWB)of residents,which are Community Benefit,Cultural Education Benefit,Quality of Life and Community Resource. Drawing on 419 effective questionnaires via convenience sampling,their relationships between residents’ SWB and supporting attitude are then empirically validated in the context of the 64th Grand Prix Macau in the year of 2017. The results show that the top one factor which effects residents’ SWB is Community Benefits,followed by Cultural Education Benefit. Although Quality of Life and Community Resource have negative influence on Affective well-being,but few influence on total SWB,particularly Cognitive well-being. The result confirms the relative maturity and tolerance of Macau residents in current tourism development. Some suggestions are also put forward to balance the relationships among different stakeholders and develop the SWB of Macanese Residents.
<<Keywords: | MacauGrand PrixSWB of Residents |