澳门艺术节发展至今,已有近30年的历史,是中国历史最悠久的艺术节活动之一。第一届澳门艺术节于1989年3月举行。澳门回归祖国并成立特区政府以来,澳门艺术节继续稳定发展,至2017年已成功举办28届。当前澳门旅游业迅速发展,特区政府正在全力将澳门建设成为世界旅游休闲中心。澳门艺术节作为节庆盛事,是文化旅游的一部分,与旅游业有着紧密的互动关系。澳门艺术节澳门旅游休闲的融合发展经历了三个时期——探索期、发展期和普及期。本文着重探讨澳门艺术节应如何配合澳门的整体旅游形象更好地融合发展,进而促成澳门旅游形象的提升与多样化,促进节庆盛事与旅游业的可持续发展。
<<The Macau Arts Festival has been in existence for nearly three decades. It was first held in March 1989 by the previous Portuguese government. The Macau Art Festival has continued its steady development since Macau’s return to the motherland and the establishment of the SAR government. Last year,it successfully organized the 28th Macau Arts Festival. The Macau Arts Festival is one of the oldest art festivals in China. Nowadays,the tourism industry in Macau is developing rapidly. The SAR Government has also made every effort to build Macau into a world tourism and leisure center. In view of this,the Macau Arts Festival is a festival of value for further development to support the overall tourism industry development. Without a doubt,festival events are part of the cultural tourism and have a close interaction with the tourism industry. This chapter discusses the integration of Macau Arts Festival and local tourism and leisure development. This chapter first discusses the three periods of the Macau Arts Festival-Development,Exploration,and the New Era. In addition,by exploring the successful development of other arts festivals abroad,we will explore the future development of the Macau Arts Festival. More importantly,the author attempts to apprehend how Macau Arts Festival can tie in with Macau’s overall tourism development;in order to create a synergy effect,to enhance and to diversify the tourism image of Macau for a sustainable tourism development.
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