Information related to “Macau tourism” in 2017 is collected and arranged from the comprehensive web portals，news portals，OTA，Blog websites and professional travel websites in this paper. The text analysis software is used to analyze the high frequency words of news，information and travel notes. The results show：“The Belt and Road” and “Guangdong-Hong Kong-Macau Greater Bay Area” offers significant opportunities for the construction of “World Tourism and Leisure Center”；reports，such as a turnaround of the gaming industry，rapid recovery and the breakthrough in key statistical indicators of Macau tourism after the typhoon disaster and the project in smart city，shows the the vitality and potentiality of Macau tourism industry which is on the up；Macau is small and wonderful with unique resources；Macau tourism is rich in content and multifaceted contradictions；in addition to the titles like “Las Vegas”，“gastronomic capital of the world”，“the Portuguese style” and “casino hotel”，Macau colorful cultural and social customs are slowly changing the understanding and experience of tourists travel in Macau. Finally，this paper suggests that we can enrich and enhance the tourism image of Macau by developing new projects，providing more convenient support for tourists，enhancing the propaganda of film works and TV programs，strengthening disaster response and supervising tourism services.