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    澳门旅客消费(不含博彩业)的现状、特征及对策

    摘要

    2017年,澳门的旅游休闲业取得了不俗的成绩,收获了“美食之都”的美誉。旅客总消费较2016年有明显上升,总体消费水平大幅增长,但是消费者满意度有明显下降;留宿旅客数量再次超过不过夜旅客。中国内地旅客贡献巨大,是澳门旅游消费的主要来源;东南亚游客消费增长加快;旅客的主要消费为购物消费,交通消费比例小;访澳旅客购物消费结构保持稳定。内地个人游旅客购物消费高于总体人均消费;海外旅客购物消费以基本品为主。展望未来,澳门必须直面现存旅游消费供给模式的短板,进一步发挥澳门优势,形成新的国际竞争力;澳门特区政府应该通过完善基础设施建设、提高服务水平、完善交通设施、努力培养优质人才等措施,因势利导,多措并举,推动旅游业融入世界旅游大格局。

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    Abstract

    In 2017,Macau’s tourism gaming industry achieved remarkable results and gained the reputation of “City of Gastronomy”. The total passenger spending has increased significantly compared with last year. The overall level of consumption has increased significantly,but consumer satisfaction has decreased significantly;the number of overnight travelers has once again exceeded that of the same-day visitors. Tourists from Mainland China have made tremendous contributions and are the main source of tourism consumption in Macau. The consumption growth of tourists in Southeast Asia has been accelerating. The main consumption of tourists is shopping spending,and the proportion of transportation consumption is small;the structure of tourists spending shopping in Australia has remained stable. The spending on personal traveler shopping in the Mainland is higher than the overall per capita spending;the overseas tourists’ shopping spending is mainly on basic goods. Looking to the future,Macau must face the shortcomings of the existing tourism consumption supply model,further give play to its advantages in Macau and form a new international competitiveness;the Macau SAR government should improve infrastructure,improve service levels,improve transportation facilities,and strive to cultivate high-quality talents. Measures,taking advantage of the situation,taking various measures to promote the integration of tourism into the world tourism landscape.

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    作者简介
    庞川:庞川,管理学博士,澳门科技大学副校长、研究生院院长,教授。
    宋宇:宋宇,经济学博士,澳门科技大学商学院副教授。
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