In 2017，the protection and inheritance of intangible cultural heritage in Beijing usher in good development opportunities. Both the national cultural strategy and the orientation of the capital's own development provide a suitable environment for the development of Beijing's intangible cultural heritage. In addition，with the introduction of innovation ideas，intangible cultural heritage has formed some highlights in cultural creativity，market transformation and new media marketing，which has been adapted to the trend of the times. At the same time，there are also some problems in the protection and inheritance of intangible cultural heritage，such as the imbalance of resources coordination. We need to improve constantly with the reality so as to make the intangible cultural heritage develop in an in-depth，stable and balanced way.