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随着数字技术的迅猛发展以及人们生活习惯的改变，民营书店正面临前所未有的生存危机。为应对来自竞争者、经营者与消费者的结构性嬗变，北京的民营书店做出了一系列调整，体现出产品多元化、平台社群化、管理专业化、书单个性化与空间风格化的业态趋势。本报告梳理北京地区民营书店的生存现状，提出了民营书店创新转型的发展思路与策略，包括构建公共性文化传播空间、营造体验式文化休闲环境、耕耘精专性文化细分市场、柔性化知识代理、生态化产业联动、社会化定位更新等六个方面。
<<With the rapid development of digital technology and great changes in people's living habits，Private-Owned Bookstores are heading into a crisis. In response to the structural changes of competitors，operators and consumers，Beijing's private bookstores made some adjustments. This report analysis current situation and issues for Beijing's Private-Owned Bookstores，and puts forward some development proposals.
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