In 2017， under the strategy of mobile priority， traditional media stimulated the production of content by promoting institutional mechanism changes and by closely following the frontiers of communication technology and therefore had a better grasp of the law of the mobile Internet. The content form became rich and diverse， the content production has become more intelligent， and many products are constantly emerging. The construction of channel platforms steadily advanced and still face breakthroughs. The rate of settling in third party platforms was high and the effectivity of transmission needs to be improved. The peak period of personal APP construction has passed， and they need to be optimized and upgraded. Part of the traditional media focus on building a cloud platform to gather resources from users and help to communicate accurately.