With the implementation of the strategy of rejuvenating the country through science and education， the high popularity of mobile networks and continuous breakthroughs in consumption upgrades， the mobile education industry has been growing much stronger. In 2017， K12 segments grew fastest and were most favored by the capital side； Female parents aged 26-35 in southeast coastal areas are the largest K12 education user group； K12 mobile education has formed five types of business models： content charge， service charge， software charge， platform commission and advertisement charge. After the return of capital rationality， K12 mobile education has gradually returned to the essence of education： content to professionals， refined development， technology to big data， AI optimization， integration development， and industrial ecology（which is constantly improving）.