2017年移动游戏收入较为抢眼,增长超过300亿元。市场上虽有大厂围剿,但仍有不少新兴产品在游戏研发、营销、盈利方式等多个维度不断突破。移动游戏用户市场也发生巨大转变,向存量迭代市场发展,出现流量转化困难。展望2018年,年轻化、海外拓展、区块链与移动游戏相融合都是趋势,同时市场监管加强也将促进移动游戏市场健康发展。
<<Mobile games were still eye-catching in the regard of revenue in 2017, with growth of more than 30 billion. Despite the competition within large game companies in the market, there were still many new bright spots. Breakthroughs were made in the regards of mobile game types, research and development, marketing, money-making methods and more. Looking forward to 2018, young users, overseas development and the block chain will be the most important parts of the mobile game market. The reinforcement of market regulation will also promote healthy development of the mobile game market.
<<