The overall arrangement of mobile social products in 2017 was stable. Under the background of increasingly fierce content competition and stricter content regulation， all mobile social networking products continued to constantly adjust their product functions， improving product content ecology and enabling content production. In the future， along with the further development of social networking will appear the phenomenon of social product content platforms. The content quality determines the vitality of the platform， and the maintenance of content ecological health is the top priority of social development.