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谢伏瞻
    中国社会科学院学部委员,学部主席团主席,研究员,博士生导师。历任中国社会科学院院长、党组书记,国务院发展中心副主... 详情>>
蔡 昉
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李培林
    男,汉族,出生于1955年5月,山东济南人,博士,研究员,全国人民代表大会社会建设委员会副主任委员,中国社会科学... 详情>>

    多元传播交汇下的移动舆论演化新格局

    摘要

    2017年,移动舆论场依旧热点频发,更趋多元复杂。“两微一端”与青年亚文化平台在移动舆论场中形成共振,移动直播和微视频对舆情渗透力增强,知识社区成影响移动舆论场的新变量。热点传播虽特点各异,但整体脉络趋于清晰可辨。移动舆论场的规范与治理渐成常态,对网民情感诉求的回应和调节将是新难点,依法管网治网、多维度传播正能量、引导自媒体沿积极文化导向发展等都是移动舆论场规制和引导的着力点。

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    Abstract

    In 2017, the mobile public opinion field was still hot and became more diverse and complex. New media technology innovation and diversified platforms have brought new changes to the production and fermentation of public opinion. Microblogs, WeChat, News APPs and youth subculture platforms have formed resonance in the mobile public opinion field. Mobile live and micro video have enhanced the penetration of public opinion. The knowledge community has been a new variable that affects the mobile public opinion field. Although the characteristics of hot issues in mobile public opinion field are diverse, the overall principles inherent are gradually becoming clear and identifiable. The norms and governance of the mobile public opinion field have been more and more normalized. The response and adjustment of emotional appeals of netizens will be new difficulties. Network governance according to law, the multidimensional spread of positive energy, guidance of the media toward a positive culture oriented development are focal points within the management and regulation of the mobile public opinion field.

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    作者简介
    单学刚:单学刚,人民网舆情数据中心副主任,研究方向:网络舆情、新媒体、危机管理。
    卢永春:卢永春为人民网舆情数据中心特约分析师。
    姜洁冰:姜洁冰为人民网舆情数据中心特约分析师。
    周培源:周培源为人民网舆情数据中心特约分析师。
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