在全球化语境下,作为中国传统文化的重要组成部分,徽文化应走向世界,增强国际影响力。结合“中国文化走出去”战略,徽文化对外传播可通过多样化、层次化和品牌化的内容,以受众为主体的多元途径和叙事方式,官方与民间共同协作的队伍等,打造全方位对外传播格局,在展现徽文化独特魅力的同时彰显其时代意义,塑造安徽品牌,提高安徽“软实力”和竞争力,进而从地域文化方面进一步增强中华文化的国际影响力。
<<In the context of globalization,Hui culture as an important part of Chinese traditional culture should walk toward the world and strength itsinternational influence. In combination with the strategy of the “Going Out” of Chinese Culture,the international dissemination of Hui culture can adopt diverse,hierarchical and brand content,pluralistic paths and narrative methods focusing on the receivers,and teams coordinated by official and private actors,so as to forge a comprehensive pattern for international dissemination,highlight its contemporary significance while showcasing the unique charm of Hui culture,boost the “soft power” and competitiveness of Anhui,and further increase the international influence of Chinese culture concerning its regional cultures.
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