Huayi Brothers Media Corporation has been expanding and developing for 24 years since its establishment. Its main business has expanded from advertising to four segments：film entertainment，brand licensing and live entertainment，internet entertainment and industrial investment. Recalling Huayi investment strategy in recent years，we can sum up its emphasis on the main business of the film，which aims to catch up with the Disney Company； on the film Feng Xiaogang personal IP training and long-term investment； and on the investment expansion in real entertainment and Internet entertainment and other pan-entertainment areas under the direction of “go to the film”. At the same time，the Company is also faced with the problems of exacerbating capital risk by diversified investment，lacking high-quality IP in real estate investment，and insufficient performance development stamina. This article proposes the development proposal accordingly.