With the rapid development of the internet and mobile internet，China's media have encountered unprecedented impact on business model，audience loss and brain drain. This report through combing the overall development of China's media in 2017，found that China's media business （ advertising revenue，distribution revenue ） plate in 2017 is still in an accelerated “cliff-style” decline situation，especially the business situation of city newspaper which is the most serious，a number of newspapers appeared “reduced edition” and “closed” situation； Although the new media business and diversified business sector still cannot make up for the “big loss” of the traditional business sector，breakthroughs have been made in its channels，platforms，content，capital，institutional mechanisms and other aspects ，and a large number of new products，new projects，and new models have emerged，which has brought great vitality for the integration of China's media.